About Us



Simplify & Make a positive impact


Sustainable lifestyle does not have to be difficult. On the contrary, it can help simplify your life. It is our mission to make it easy to reduce your waste and to make a positive impact with our hassle-free, conscious products and plastic-free shipping. We are 1% For The Planet member.

Our Story

And how you pronounce Asoki


Asoki is pronounced ‘A – sow – kee’
For those of you who know Asoka from Star Wars: like that, but with an i at the end. 😉

Asoki was founded by Yagmur Masmas after starting her search for sustainable alternatives in high school (a decade ago!). We are an international team with years of experience with zero waste products and we believe it is not about each of us being perfect but all of us making a difference. We built on our experience to create Asoki’s purposeful collection of built-to-last everyday products.

We hope they bring you joy!
Yagmur, Antje, Johanna, Emily, Max, Chantal, Merel and Anya


Buy Less, Choose Well, Make It Last.


Vivienne Westwood

Asoki Ltd. is based in the UK and ships all orders from the Republic of Ireland.

VAT nr
GB 341 0067 49

Suite 2a, Blackthorn House, St Pauls Square
United Kingdom
B3 1RL